Lecture Tesch: Exploring the future of advertising

The topic of the future of advertising will be covered by Måns and Johan Tesch, the Tesch representatives. They have more than a 10 years’ experience in the field of advertising and communications. Måns and Johan Tesch opened their first agency in 1996. Since that time, Måns (as a part of Tesch & Tesch which merged with Lowe) and Johan (ex-director of Bartle Bogle Hegarty) had won a great number of awards such as Cannes Lions, The One Show, New York Festivals, and Epica. Måns and Johan Tesch describe their creative method in the following words: «We do not create an advertisement; we help brands to reclaim their place in people’s everyday lives». Among the examples of this principle are such works as a New Year greeting video-card for Yota in 2011, which enables users to visualize greeting lines with snow-diggers, and a «Valentine day tattoo» service.