In early July, Strelka will open the real farmer’s market where one can buy organic vegetables, organic meat and milk. The food will be laid out on the shelves invented and made by architects and designers during a special workshop. The market will begin with a discussion on how farmers’ markets can be organized and presented in terms of their work. The discussion is open to all and will be led by Sergei Pokrovsky, Kirill Ass, "Lavka", and the publisher of the Afisha.Food magazine and the curator of the Omnivore Food Festival Moscow, Elena Voltsinger.